How Sustainable is Thrive Market?

How can you determine if the box of cereal you eat every morning, the face lotion you apply, and the all-purpose cleaner you spray around the house are not harmful to the planet and your health?

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The lengthy list of ingredients on the product's packaging and the abundance of eco-friendly labels make this task more challenging. When affordability is taken into account, it becomes even more complicated.

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Living a more conscious, healthy, and sustainable lifestyle is no easy feat.

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Thrive Market does this legwork for its customers. It gives shoppers a better, more convenient way to buy groceries and staple household items that are good for their health and the planet at affordable prices.

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About Thrive Market

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In 2014, CEO Gunnar Lovelace founded Thrive Market along with three other co-founders with a mission to make healthy living easy and affordable for everyone. His working-class upbringing in a Latino immigrant family, raised by a single mom who worked hard to make healthy choices for her kids, inspired him as he developed his entrepreneurial career.

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Having attended natural product expos for about 15 years, Lovelace forged friendships with the CEOs of the businesses showcased. With a longstanding personal passion for the category, a natural interest in media, and a vision to bring together business technology, media, and health, he started Thrive Market.

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Thrive Market is an online, membership-based market offering sustainable products in the grocery, clean beauty, skincare, and home essentials categories at member-only prices. It also matches every paid membership with a free one for someone in need.

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What makes Thrive Market sustainable?

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Thrive Market sells over 5,000 products from organic, ethical, and sustainable brands.

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Since its launch in 2014, Thrive Market has verified that every food item it carries is 100% non-GMO through organic or third-party certifications.
In 2022, Thrive Market reduced plastic shipping materials by 70%.
Thrive Market also works with sustainable suppliers to create its brand of products, including:

Organic Apple Sauce: Made using certified organic apples grown and processed in California. Sustainable practices like a solar-powered cannery and using leftover pomace as organic animal feed are used in the production process.
Quinoa and Amaranth: Thrive Market works with indigenous farmers in the Altiplano, Peru, who grow these crops using regenerative practices like crop rotation for generations.

Thrive Market's cleaning line of products, Rosey, uses planet-friendly formulas.
Their in-house product, f.a.e. Instant Refresh Face Wipes, is sustainably crafted with bamboo viscose and pure botanicals without water.
Thrive Market has set standards for controversial ingredients, such as:

Palm oil: Only allowed if responsibly sourced from Central or South America, excluding rainforests in Southeast Asia where deforestation is a concern.
Cane sugar: Sourced only from certified Fair Trade sources.

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What certifications do Thrive Market products have?

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The brand has the following certifications:

Certified B Corp: balancing profit and purpose while meeting the highest standards of verified social and environmental performance.
Climate Neutral Certified: continuously measuring, reducing, and offsetting emissions generated from making and delivering its products and services.
Plastic Neutral: for every pound of plastic used by a brand in its packaging, it helps to remove an equal amount from the environment.

All Thrive Market warehouses are TRUE Certified for Zero Waste:

TRUE Certified: rates how well facilities perform in minimizing their non-hazardous, solid wastes and maximizing their efficiency in the use of resources.

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